Essays On Crafting Successful Business Strategies İbrahim Özer Ertuna PDF

The technological advance in recent decades provided mankind a chance to present solutions to economic, social and political problems people have faced and still faces. Yet, humankind still faces hunger, intolerance and tyranny. Today, forty percent of the world population, that is 2,5 billion people in the world try to make their living with less than 2 dollars a day. UNDP projects about 815 million people in 2015, to live under conditions that are defined as extreme hunger. Much more people face insecure food, health and job conditions. The solutions we have crafted so far for social, economic and political problems are insufficient, inappropriate and perhaps wrong. Humankind needs new solutions. Twenty first century will have to be an era in which we will put humankind in the focus of all our objectives and serve the advance of humanity. That certainly needs educated individuals who are not conditioned and obsessed by the social systems we have created, and are able to craft new and original systems that will help us to realize our dreams for humankind. These essays of our MBA students presented in this book, give us the confidence and the courage to pursue our fight for humanity. Student’s approaches to strategy formulation are inquisitive, original and creative. They are what we need in the twenty first century. Özer Ertuna