E-Commerce Essentials with Microsoft® FrontPage® Version 2002 Greg Holden PDF

Get your business on the Net with a commerce-ready site you build yourself With millions of potential new customers and partners on the Internet, now’s the time to get your business on line and growing with this hands-on guide to Microsoft® FrontPage® 2002. With it, you’ll learn how to take advantage of the commerce-ready tools built into FrontPage to set up shop faster and easier without writing a single line of code. From setting up a cart-and-checkout system to delivering top-notch customer care, you get the easy-to-follow steps, checklists, and expert recommendations you need for a successful venture that thrives on line! DISCOVER HOW TO: Focus your business goals, and design your site from the customer’s perspective Learn what key elements make your site transaction-friendly and encourage repeat business Use FrontPage with other Microsoft Office applications to generate great content and deliver real-time data and search capabilities Find free and low-cost resources including Microsoft bCentral small business services to help build traffic and sales Road-test your site before going live learning how many seconds of download time you have before customers jump ship Employ the customer-service tools that build credibility and loyalty, and use feedback to fine-tune your site